top of page

Merging Vision with Ancient Know-How: How To Acquire Customer Today

Stair rail

In an ancient village nestled between two great mountains, a young warrior approached the village elder. "Elder," he began, "I've trained for years, yet battles are scarce. How do I find worthy opponents?" The wise elder, who had seen countless seasons come and go, responded with a tale that remains relevant today, especially for painting contractors looking to thrive in the competitive marketplace.

The Parable of Visibility

In a time long ago, there were two renowned blacksmiths in our village. One always kept his forge blazing, his anvil ringing day and night. He consistently displayed his weapons outside, allowing anyone passing by to admire their beauty and craftsmanship. The other blacksmith, equally skilled, worked mostly behind closed doors and seldom showcased his work. Over time, even though both produced swords of equal quality, the first blacksmith became the talk of the village and beyond, while the other, cloaked in obscurity, had fewer visitors.

From this story, we glean the importance of visibility. In the modern era, being a painting contractor is not just about perfect strokes and quality paints. Your potential clients must know you exist. Ensure your brand is evident, not in a boastful manner, but in a manner that showcases your dedication, professionalism, and excellence. Investing in a well-designed logo, ensuring your company is well-represented online, and taking part in community events can enhance your visibility.

The Allure of a Magnet

Once our warrior had sought out and engaged in numerous battles, his reputation grew. He wasn't merely a fighter; he became a symbol of strength, resilience, and skill. Similarly, you should aim to make your business magnetic. Create daily content, be it photos of your latest projects, tips on maintaining paint jobs, or short videos detailing your processes. By offering valuable content consistently, you position yourself as an authority in your field, pulling potential clients towards you.

The Hunt

As the elder concluded his tale, he reminded the warrior that while being seen and known is vital, one should not rest on laurels. "Sometimes," the elder mused, "one must leave the village and seek out the battles." In the same vein, don't wait for clients to discover you, no matter how magnetic you've become. Seek them out. Engage in outreach, be it through cold calls, emails, or even attending local events and fairs. Actively hunting for opportunities is just as crucial as waiting for them to come to you.


Much like our young warrior, painting contractors must understand that mastering one's craft, while essential, is only a part of the puzzle. In the vast battlefield of business, visibility ensures you're not fighting invisible battles, magnetism draws allies and opportunities to your side, and hunting guarantees you're always in the thick of the action. Embrace these three pillars, and success will not be a matter of if, but when.

8,828 views0 comments


Recent posts
bottom of page