Strategic Client Selection: The Everlasting Mantra of "Cheap, Fast, Good - Pick Two"
The Parable of the Selective Painter In a vibrant town, there was a painter renowned for his meticulous work. One day, a man approached...
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Truong Tran
- Oct 28
- 2 min
Merging Vision with Ancient Know-How: How To Acquire Customer Today
In an ancient village nestled between two great mountains, a young warrior approached the village elder. "Elder," he began, "I've trained...
8,826 views0 comments
Truong Tran
- Oct 15
- 3 min
Embrace Fearless Selling: Unleash Authenticity, Detach from Outcomes
Once, in a village that nestled among the vast hills, a painter stood staring at a dilapidated house. This was no ordinary painter, for...
1,697 views0 comments
Truong Tran
- Oct 6
- 2 min
The Parable of the Fisherman and the Gold Coin
In a tranquil village nestled beside a shimmering lake, there was a humble fisherman named Li. Every morning, he'd cast his net, hoping...
6,128 views0 comments
Truong Tran
- Sep 25
- 2 min
Decoding Proposal Puzzles: Itemized Estimates
Many a client, in their quest for clarity or perhaps, an innate sense of curiosity, often seeks a line by line breakdown of estimates. A...
6,194 views0 comments
Truong Tran
- Sep 21
- 4 min
The Importance Of Having Standard Operating Procedures For Sales
In the great battle that is the world of contracting, every painter is a warrior, every project a battlefield, and every client an ally...
1,946 views0 comments
Truong Tran
- Sep 19
- 3 min
Pricing Mistake: When Your Prices Are Too High
Pricing your service right is more akin to strategizing for a battle than a mere mathematical equation. Just like the legendary military...
3,686 views0 comments
Truong Tran
- Sep 12
- 2 min
Artful Objections: How to Smash Sales Roadblocks
Navigating the landscape of sales objections is a task that every contractor encounters. A potential client's reservations can often seem...
6,212 views1 comment
Truong Tran
- Sep 10
- 2 min
Wake Up!! Craftsmanship Alone Won't Seal the Deal
Hey there, I'm about to spill some industry secrets and challenge conventional wisdom. Now, if you're fiercely protective of old-school...
6,190 views1 comment
Truong Tran
- Sep 5
- 3 min
Craftsman to Businessman: The Bigger Picture
The art of hindsight is a powerful tool. But for those of us who have spent years building businesses, looking back often means sifting...
5,206 views1 comment
Truong Tran
- Sep 4
- 3 min
The Art of Pricing in the Contracting Game: Justify, Don’t Defend
In the realm of business, particularly in the painting contractor sphere, there's a phrase we hear more often than we'd like: "Your price...
8,068 views0 comments
Truong Tran
- Aug 31
- 3 min
Making Them Wait: The Power of Content Marketing
The digital era has revolutionized the way businesses operate and market themselves. For contractors, in particular, there's an untapped...
968 views0 comments
Truong Tran
- Aug 12
- 2 min
The Misconception of Pricing for New Contractors: What’s Your Worth?
Starting out as a painting contractor is no easy feat. With the myriad of decisions to make, one of the most frequently asked questions...
8,438 views0 comments
Truong Tran
- Aug 8
- 3 min
Branding Beyond Paint: The Overlooked Element in Your Contracting Business
Branding, in its essence, is far more than a mere logo or a catchy tagline. It is the soul of your business, the narrative you spin, the...
8,252 views0 comments
Truong Tran
- Aug 2
- 15 min
Marketing Strategies to Scale Up and Build Your Painting Business Empire
There is a recurring question often asked by contractors and business owners alike, "How much should I spend on marketing my business?"...
8,807 views0 comments
Truong Tran
- Jul 24
- 18 min
Harness Quality Leads and Maximize Profit
Have you found yourself exhausted from countless meetings with potential clients that never seem to progress past the quote stage? If...
6,413 views0 comments
Truong Tran
- Jul 24
- 4 min
The Art of Trustworthy Salesmanship
The popular perception of a salesperson can sometimes be far from flattering. Pushy, aggressive, and relentless, they are often...
4,052 views0 comments
Truong Tran
- Jul 19
- 4 min
Dialing Up Success: The Telephone as Your Premier Sales Tool
Every painting contractor dreams of landing more projects, establishing profitable client relationships, and building a thriving business...
4,542 views0 comments
Truong Tran
- Jul 17
- 5 min
Protecting Your Most Valuable Asset - Your Time, Through a Refined Sales Process
The most valuable asset for any individual, regardless of their profession, is their time. However, this precious asset is often...
1,965 views0 comments
Truong Tran
- Jul 12
- 4 min
Why You Must Invest in A Comprehensive Contract
It was another day, another dollar, until the digital chime of an incoming message sounded, painting an all-too-familiar picture of...
3,317 views0 comments
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