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How to Balance Marketing and Fieldwork Simultaneously

As a painting contractor, you may often find yourself wondering how to strike the perfect balance between marketing your business and managing your time in the field. It's a challenge that every contractor faces, but fear not! In this article, we'll explore a comprehensive plan to help you tackle both aspects of your business with confidence and success.

First and foremost, it's important to understand that self-discipline is crucial in order to excel in both marketing and fieldwork. You need to approach your business with a clear plan and a fanatical determination to succeed. In this regard, there are two primary approaches to marketing your business that you need to consider: the long-range approach and the short-term approach.

The Long-Range Approach

This approach involves planning and executing marketing strategies that will secure work for your business in the coming months and years. Some examples of long-range marketing strategies include:

  • Building relationships with local economic development centers, Chambers of Commerce, and professional associations related to your industry.

  • Participating in community events to increase brand visibility.

  • Creating a website with relevant content that establishes you as an expert in your field.

  • Engaging in daily social media posts and discussions to connect with potential clients.

The Short-Term Approach:

While the long-range approach is essential, it's also important to focus on strategies that will bring in leads and sales today. Some examples of short-term marketing strategies include:

  • Being aware of your surroundings and approaching potential clients on the spot.

  • Networking with local businesses and groups

  • Calling past clients and conducting warranty visits to strengthen customer loyalty.

  • Knocking on doors around your current projects to introduce your services.

Now that we've covered the marketing aspect, let's talk about how to balance this with your fieldwork. There are two main options:

Option 1: Raise your prices and schedule less production time for yourself. By working three days in the field and dedicating two days to marketing, you can strike a better balance between the two aspects of your business.

Option 2: Find a reliable and skilled team member to act as your wingman. This person can help you manage fieldwork while you dedicate more time to marketing and growing your business.

It's essential to understand that both marketing and fieldwork are integral to your business's success, and you must be disciplined in managing your time and resources effectively. If you've been in the business for a few years and are still struggling to grow, it's time to reassess your approach and make necessary changes. Either commit to improving your strategies or consider alternative career options.


In conclusion, mastering the balancing act between marketing and fieldwork is crucial for painting contractors looking to thrive in the industry. By adopting both long-range and short-term marketing strategies, and managing your time effectively, you can set yourself up for success in this competitive market. Remember, self-discipline and determination are the keys to unlocking your full potential.

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