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How to Influence People: Tips for Business Owners Leading Teams


As a business owner, you are in the position of leading a team of people, and that means you are constantly trying to influence them. This can be a challenge, especially when your subcontractors or sales reps are not doing what you want them to do. But there are ways to influence people without resorting to manipulation.

The first thing you need to understand is that people are self-interested. It's not a bad thing, as we all have our own interests and goals. The key to influencing people is to align your interests with theirs. If what you want is also in their best interest, then it will be much easier to get them to do what you want.


One of the most common challenges for painting contractors is dealing with subcontractors who rush through a job, leaving touch-ups that need to be done. Instead of just telling them what to do, you need to appeal to their self-interest. They are trying to make more money, but the reality is that the subcontractors who do the job right the first time are the ones who make the most money. So, if you want to influence them, you need to make it clear that doing the job right the first time will benefit them financially.


Another way to influence people is to make sure they feel valued. This is particularly important when it comes to your employees. They want to feel like they are contributing to something meaningful and that their work is appreciated. So, make sure you acknowledge their efforts and give them opportunities to grow and develop.


It's also important to communicate effectively. Be clear about what you want and why it's important. Listen to their feedback and address any concerns they may have. This will help build trust and make it easier for you to influence them in the future.


Finally, lead by example. If you want your team to work hard and be committed, you need to model that behavior yourself. Show them that you are willing to work alongside them and do whatever it takes to get the job done. This will inspire them to do the same.


Influencing people is an essential skill for business owners who want to lead successful teams. By aligning your interests with theirs, making them feel valued, communicating effectively, and leading by example, you can get your team to do what you want without resorting to manipulation. Remember, people are self-interested, and if you can tap into that, you can achieve great things together.



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