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Make Waves

Water is a fascinating element, known for its dual nature of being both powerful and adaptable. It can teach us valuable lessons about how to approach our businesses and personal lives. In this article, we will explore two ways to approach the nature of water in business: embracing its persistence and consistency while resisting the temptation to follow the path of least resistance. By learning from water's unique qualities, you can build a resilient and successful business.

Resist the Path of Least Resistance

As a business owner, it is tempting to seek the easiest solutions or shortcuts to success. However, this approach can lead to a weak foundation and a lack of long-term growth. Instead, strive to be more like the determined athlete who pushes through resistance and fights for every yard on the field.

  • Embrace challenges: Approach difficulties head-on and see them as opportunities for growth and learning.

  • Reject quick fixes: Avoid relying on gimmicks or shortcuts that promise instant results but lack substance and long-term benefits.

  • Develop resilience: Build mental and emotional toughness by pushing through adversity and learning from setbacks.

Embrace Persistence and Consistency

In contrast to avoiding the path of least resistance, it is crucial to embrace the persistence and consistency of water. Water's ability to find a way through obstacles and wear down even the hardest surfaces demonstrates the power of consistent effort over time.

  • Keep showing up: Be present and engaged in your business, even when the going gets tough.

  • Cultivate patience: Recognize that meaningful progress takes time and that the journey is just as important as the destination.

  • Learn from water's adaptability: Be willing to change course when necessary and adapt to new circumstances.

Building a Business that Flows

By adopting the dual nature of water in your business approach, you can create a resilient and successful enterprise. Focus on the following strategies to build a business that flows:

  • Develop a strong foundation: Invest time and resources in building a solid foundation for your business, including a robust company culture, effective systems and processes, and strong relationships with clients and partners.

  • Embrace continuous learning: Stay open to new ideas and be willing to learn from both successes and failures.

  • Pursue growth opportunities: Seek out new markets, products, or services that align with your business goals and vision.

Achieving Balance Between Embracing and Resisting

The key to leveraging the lessons of water in business is finding a balance between embracing its positive qualities and resisting its negative aspects. By doing so, you can create a thriving business that is both adaptable and firmly grounded.

  • Foster self-awareness: Regularly reflect on your actions and decisions to ensure you are striking the right balance between persistence and adaptability.

  • Seek external perspectives: Encourage feedback from employees, clients, and mentors to gain valuable insights and maintain a balanced approach.

  • Continuously reassess: Regularly evaluate your business's progress and make necessary adjustments to stay on track towards your goals.


The dual nature of water offers valuable lessons for business owners. Embrace the persistence and consistency of water, while resisting the temptation to take the path of least resistance. By finding the right balance between these two approaches, you can build a successful and resilient business that stands the test of time. Remember to fight the good fight, learn from water, and make waves in your industry.

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