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Navigating the Waters of Uncertainty: A Guide to Business Resilience and Growth

There are times in the life of every business owner when the allure of change, of switching lanes and trying something new, can become overpowering. Especially in challenging periods of economic uncertainty, these thoughts often pervade the mind: Should I pivot? Should I abandon my current endeavor and venture into something else? This sentiment is not peculiar to the painting contractor business alone; it traverses the broad spectrum of entrepreneurship, evident in various industries. But is shifting gears always the best course of action, or is there merit in sticking to the path one is already treading? Let’s explore this issue further.

Understanding the Power of Persistence

At first glance, changing trades, careers, or the direction of one's business might seem like an attractive move, especially during tumultuous times. However, it's essential to understand the implications of such a decision, to scrutinize the potential risks, and to weigh these against the possible rewards. Notably, shifting focus often suggests the grass might be greener on the other side. However, what if that assumption isn't always valid?

Before you make the leap, there are crucial questions to ponder. Are you considering this change because you think you can make more money in another field? Have you exhausted all possibilities in your current business? Sometimes, it's the lack of water and not the grass that is the issue.

Being a painting contractor—or any contractor, for that matter—can be challenging. Admittedly, not everyone is cut out for running their own business in the home improvement sector. If your debt is increasing, if you struggle to find and retain quality staff, if you're not earning what you need, perhaps it's time to reassess your position. After all, if your business's metrics over several years indicate stagnation or decline, you might want to consider hanging up your boots, cutting your losses, and exploring other opportunities.

However, if you're contemplating starting something new, you should first ask yourself some pivotal questions to guide your decision-making process.

Question One: Nurturing Your Existing Grass

Instead of fleeing to where the grass appears to be greener, have you thought about what it might look like to water your existing grass more diligently? This metaphor highlights the need for renewed focus and commitment to your existing business. More often than not, the key to success lies not in branching out into new areas but in giving more care and attention to the business at hand.

Think about it this way: If you've been neglecting your business and suddenly decide to pivot, you might end up transferring the same habits and mindset to the new venture. This approach could lead to less than stellar outcomes. Instead, what if you devoted more time and resources to your current business? What if you started creating the necessary content, building relationships with influencers in your area, reaching out to past customers, organizing your database, and executing other key strategies?

In many instances, success comes not when you branch out into something new but when you commit wholeheartedly to what you're already doing. It's about perseverance—remaining steadfast and undeterred despite difficulties or delays in achieving success. This principle is applicable not just in business but in all areas of life.

Question Two: Gaining Ground in Challenging Times

As the adage goes, "In the middle of every difficulty lies opportunity." So, how can you gain ground in tough times when others are retreating? For instance, consider a painting contractor who runs coaching programs for other contractors, conducts workshops, speaks at events, and provides a range of other services. During difficult times, it's common for people to panic or retreat.

However, these situations can also be a catalyst for growth. By asking yourself, "What can I do to gain ground in the marketplace during this tough time?" you can uncover innovative strategies and action steps that will set your business apart. For example, you might decide to step up your customer service, improve your availability, enhance your communication, or implement new processes to respond to client queries quicker.

By recognizing the areas where your business may have slipped during good times and by revisiting and strengthening these areas, you can position yourself for growth while others falter. The goal is to deliver more value and persevere through challenging times, ensuring that your business remains resilient.

Question Three: Improving Current Services

Before considering the addition of new services to your portfolio, ask yourself: "How can I improve the quality of my current services and the experience that clients have with my business?" By taking steps to bolster your existing offerings and enhance customer experiences, you can strengthen your core business before considering diversification.

For a contractor, this might mean something as simple as answering the phone promptly, doing what you promise, or remaining committed to a project until it's completed rather than juggling multiple projects at once. By focusing on the customer experience, ensuring clients feel valued and cared for, you can elevate your service offering. Before jumping ship and starting a new company or business venture, evaluate how you can augment your current services and improve your brand.

Question Four: Building Your Brand

Lastly, ask yourself: "What have I been unwilling to do to market myself and build my brand?" Perhaps it's time to overcome any inhibitions and start doing the things that you've been hesitant to do. Maybe you're uncomfortable on camera, or you don't like writing or networking. Maybe you have reservations about social media marketing. Now might be the time to face those fears and step outside your comfort zone. Companies that are proactive in building their brand during challenging times are often the ones that stand strong when the dust settles.


In conclusion, changing trades or starting a new business is not always the best option. The grass may not be greener on the other side. Instead, focus on watering the grass you have, nurturing your existing business, improving your services, and building your brand. See the process through, persevere, and remain steadfast. This approach can lead to stability and growth, even in the most challenging times.

So, before you consider jumping ship, evaluate your current situation, ask yourself the crucial questions, and take the necessary steps to strengthen your current business. After all, community, resilience, and commitment are key to ensuring that your business continues to thrive. You are not alone; many contractors face similar challenges. By surrounding yourself with a supportive network of other contractors, you can exchange ideas, gain insights, and continue to grow your business.

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