top of page

Stop Hiding Behind Emails: Embrace Authentic Conversations

Today, it's easy for contractors to rely heavily on email communication with potential and existing clients. While having a professional appearance is essential for your business, it's crucial not to sacrifice authentic connections in the process. Many contractors spend countless hours crafting detailed email responses, all in the name of professionalism. However, this approach may not be the most efficient or effective way to address clients' concerns and questions.

In this article, we'll discuss the importance of embracing phone calls and genuine conversations with clients, and how doing so can help improve your business outcomes.

1. Prioritize Authenticity over Perceived Professionalism

While it's important to maintain a professional image, it's equally essential to prioritize authentic communication with your clients. Don't be afraid to pick up the phone and address their concerns directly, rather than hiding behind lengthy email responses. Clients appreciate honest, open conversations that demonstrate your willingness to engage with them and address their needs.

2. Tackle Concerns Head-On

When clients express concerns or questions via email, it's often tempting to reply with a lengthy explanation or justification. Instead, pick up the phone and address their concerns directly. By doing so, you'll demonstrate that you're not afraid to tackle the issue head-on and will work to find a solution that benefits both parties.

3. Save Time and Increase Efficiency

By opting for phone calls over detailed email responses, you'll save time and increase your overall efficiency. Rather than spending hours crafting the perfect email response, you can address clients' concerns in a fraction of the time with a phone call. This approach frees up more time for you to focus on other aspects of your business, ultimately helping you grow and succeed.

4. Build Stronger Relationships

Engaging in open, honest conversations with clients helps build stronger relationships. Clients will appreciate your willingness to engage with them and work through their concerns, leading to increased trust and loyalty. In turn, this can result in higher customer satisfaction, more referrals, and ultimately, a more successful business.

5. Improve Profitability and Retain Clients

By addressing clients' concerns quickly and effectively through phone calls, you can improve your profitability and retain clients more easily. Clients who feel heard and understood are more likely to continue working with you, even if there are occasional issues or disagreements. By demonstrating your commitment to addressing their concerns and finding solutions, you'll foster long-term relationships that benefit both you and your clients.


While maintaining a professional image is essential for your contracting business, it's crucial not to sacrifice authentic communication with clients in the process. By embracing phone calls and genuine conversations, you can tackle clients' concerns head-on, save time, build stronger relationships, and ultimately boost your business's profitability and success. So, the next time a client emails you with concerns or questions, don't be afraid to pick up the phone and have an open, honest conversation. Your business will thank you for it.

688 views0 comments


Recent posts
bottom of page