As a business owner, you know that having a great sales process is essential to closing deals and growing your business. But do you know how to create a sales process that sets you apart from your competitors?
One successful entrepreneur, a painting contractor, shared his tips for building a sales process that truly resonates with customers. First and foremost, he emphasized that the sale is made long before the contract is signed. To truly differentiate yourself from competitors, you need to focus on every touchpoint with the customer, from the initial phone call to the final estimate.
The contractor stressed the importance of building rapport and relationship with customers. This starts with prompt and friendly communication, whether it's answering the phone quickly or following up with a confirmation call. Then, during the estimate process, he emphasized the importance of really listening to the customer's wants and needs and educating them on the options available. By walking around the house and identifying areas that need attention, the contractor was able to provide a customized and detailed estimate that truly resonated with the customer.
But beyond just a great sales process, the contractor had a clear reason for why customers should choose him over competitors. He understood that the problem he was solving wasn't simply that customers needed a painter, but that they needed a professional, reliable, and communicative contractor who would make the process easy and stress-free. By emphasizing his commitment to doing what he said he would do, showing up on time, and communicating frequently with customers, he set himself apart from competitors who may have had the same technical skills but lacked the intangible qualities that truly matter to customers.
As the contractor noted, the trades industry as a whole often suffers from a reputation for poor communication and unreliable contractors. By focusing on the sales process and emphasizing the intangible qualities that truly matter to customers, you can set yourself apart from the competition and build a successful business.
So, whether you're in the painting industry or any other field, take the time to create a sales process that truly resonates with customers. Focus on every touchpoint, from the initial phone call to the final estimate, and make sure you're not just selling a service but solving a problem for your customers. By doing so, you'll be well on your way to building a successful and thriving business.