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The Sextant of KPIs for Painting Contractors

Success is often determined by how well one can navigate through the rough seas of business challenges. Much like how ancient sailors used the sextant to chart their course across the oceans, painting contractors can employ a sextant of their own: Key Performance Indicators (KPIs).

So, what is a KPI? In the simplest terms, a KPI is a measurable value that shows how effectively a company is achieving its business objectives. For painting contractors, KPIs can act as a roadmap that ensures they are on course to meet their goals.

In this article, we will discuss six KPIs that can act as a sextant for painting contractors, helping to predict financial success and gain control over the helm of their business.

Number of Leads Generated Weekly

The first KPI is the number of leads generated each week. Leads are potential clients who have expressed interest in your services. Whether through calls, web forms, social media, or referrals, keeping a record of leads coming into your business is crucial. Without leads, your sales pipeline dries up. But don’t just collect leads; analyze them. Where are they coming from? Which source generates the highest quality leads? By understanding the nature of your leads, you can better focus your marketing efforts and steer your ship towards more profitable shores.

Number of Jobs Sold Weekly

The second KPI is the number of jobs sold each week. A sale is the conversion of a lead into a paying customer. Track how many leads turned into sales. This KPI can vary, as some leads might take weeks to convert. However, tracking this weekly provides insights into the efficiency of your sales process. It also helps in understanding seasonal trends, which is essential for resource allocation and strategic planning.

Sales Dollars Generated Weekly

This KPI keeps tabs on the total sales dollars generated each week. It goes hand-in-hand with the number of jobs sold but gives more depth to your understanding. Here, you’re looking at the monetary value of your sales, which helps you in forecasting revenue, budgeting, and understanding if you are hitting financial targets.

Average Job Size

Average job size is a critical KPI. It’s calculated by dividing the sales dollars generated by the number of jobs sold. Knowing your average job size helps you in several ways. For instance, if your goal is to grow your business by increasing revenue, you could focus on increasing the average job size by targeting larger projects or upselling additional services.

Average Gross Profit

Gross profit is the profit a company makes after deducting the costs associated with making and selling its products or services. The fifth KPI focuses on your average gross profit per week. To calculate this, you need to be diligent in job costing - accounting for all the costs associated with each job. Knowing your average gross profit helps you in pricing your services, managing costs, and ensuring your business is financially healthy.

Cash Saved Weekly

Lastly, keeping track of the amount of cash saved weekly is a KPI that ensures the financial resilience of your business. Establishing a habit of saving a portion of your earnings can help build a financial buffer. This cash reserve can be invaluable during slow seasons, or when unexpected expenses arise.

Benefits of Monitoring KPIs:

1. Clarity of Position: KPIs give you an unclouded view of where your business stands, helping you understand if you’re on course to meet your objectives.

2. Comparative Analysis: By regularly tracking KPIs, you can compare current performance against past data, helping you understand trends and making necessary adjustments.

3. Focused Decision Making: KPIs can help you identify the areas that need attention, allowing you to make informed and focused decisions that steer your business in the right direction.

4. Improved Efficiency: By measuring and analyzing specific indicators, you can identify bottlenecks and inefficiencies, helping you to streamline operations and increase productivity.

5. Increased Profitability: Knowing your numbers is essential for financial success. By monitoring your KPIs, you can better manage costs, optimize pricing, and drive your bottom line.


Navigating the ever-changing waters of the painting contractor industry can be daunting. However, by employing a sextant of Key Performance Indicators, you can chart a course for success. Through continuous monitoring and analysis of these KPIs - number of leads generated, number of jobs sold, sales dollars generated, average job size, average gross profit, and cash saved - painting contractors can gain the insights needed to make informed decisions, optimize operations, and ultimately achieve their business goals.

Much like a skilled sailor, the key is not just having the sextant but knowing how to use it. So, embrace these KPIs as your navigational tools and set sail on a journey towards greater success and profitability in the painting contracting business.

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