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The Training, Marketing, and Selling Cycle

In the competitive world of contracting, mastering the art of marketing and selling your services is crucial to your success. However, it's not just about closing deals and winning projects. To ensure long-term growth and a stellar reputation, you need to invest in training and empowering your team, refining your marketing strategy, and delivering exceptional service. In this article, we delve into the key aspects of training, marketing, and selling that will help you elevate your contracting business.

Training: Invest in Your Team's Success

First and foremost, invest in training your team. This includes both technical skills and soft skills, such as communication and customer service. By providing regular training sessions, you'll foster a sense of professionalism, encourage efficiency, and ensure that your team delivers top-quality work. Areas to consider for training include:

  • Safety training: Ensuring your team is well-versed in safety protocols will not only protect them from harm, but also create a more secure working environment for your clients.

  • Product training: Stay up-to-date with the latest products and techniques in your industry, and pass this knowledge on to your team.

  • Sales and marketing training: Equip your team with the skills to effectively sell your services and represent your business in the best light possible.

Marketing: Share Your Story

When it comes to marketing, it's essential to be intentional about crafting and sharing your business's story. This can be achieved through various means, such as social media, content marketing, and word-of-mouth. Encourage your team to showcase their work and share their experiences with clients, both on their personal pages and on your business's official channels. This will not only boost your brand's visibility but also create a stronger connection with your target audience.

Selling: Create a Memorable Experience

To effectively sell your services, it's crucial to prioritize the client experience from start to finish. This includes offering fair and transparent pricing, providing exceptional customer service, and delivering high-quality work. By focusing on the entire client journey, you'll leave a lasting impression that can lead to repeat business and referrals.

Consistent Growth and Improvement

To ensure your business's continued success, make a commitment to regular growth and improvement. This may involve attending industry events, participating in training sessions, or seeking mentorship from experienced professionals. By staying up-to-date with the latest trends and best practices, you'll be better equipped to adapt and thrive in an ever-changing marketplace.


Ultimately, the key to success in the contracting industry lies in a combination of effective training, strategic marketing, and a strong focus on the client experience. By investing in your team's skills, sharing your business's story, and consistently delivering exceptional service, you'll set your contracting business up for long-term growth and success. To further accelerate your growth, consider joining programs like the Accelerate program by, which aims to help businesses in the industry improve their processes and reach new heights.

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