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The Win-Win Formula: Embracing a Fairness Mentality

The key to success in any business or partnership is often rooted in a simple concept: ensuring that all parties involved feel valued and rewarded, which involved structuring every partnership in a way that made the other person feel like they were winning more. By adopting this fairness mentality, you can cultivate lasting relationships, build a strong team, and ultimately achieve your own business goals.

1. Building and Retaining a Winning Team

One of the most significant challenges faced by business owners is finding, retaining, and motivating talented employees. By embracing the fairness mentality, you can create an environment where your team members feel valued and appreciated, making it easier to attract and retain top talent.

For example, a small painting company in Colorado Springs implemented a percentage-based compensation structure for its subcontractors. Initially, the company paid 50% of the labor to subcontractors, which was a standard rate. However, as the owner recognized the exceptional skills and work ethic of the team members, he increased their share to 55% and sometimes even 60%, depending on the job's difficulty.

This approach not only motivated the subcontractors to perform at their best but also alleviated the burden of handling customer complaints and issues for the business owner. In the long run, the company was able to build a strong brand and reputation in the market.

2. Balancing Profit and Employee Satisfaction

It's essential to strike a balance between ensuring your employees feel valued and maintaining your own profits. By being generous and fair with your team members, you may need to work on keeping overhead costs low and being more efficient with your resources. This can be a challenging task, but it ultimately leads to a more sustainable and successful business.

3. Applying the Fairness Mentality to All Aspects of Business

The fairness mentality is not limited to compensation structures and partnerships. It can also be applied to other aspects of your business, such as employee recognition, decision-making, and work-life balance. When your employees feel that their contributions are acknowledged and rewarded, they are more likely to be loyal and committed to your business.

4. The Benefits of a Fairness-Oriented Culture

Adopting a fairness mentality can lead to numerous benefits for your business:

  • Improved employee morale and job satisfaction

  • Higher levels of employee engagement and commitment

  • Enhanced teamwork and collaboration

  • Increased employee retention rates

  • A positive company culture that attracts top talent

  • Better customer experiences and relationships


Embracing a fairness mentality in your business can have far-reaching effects on your success. By prioritizing the well-being and satisfaction of your team members, you create a win-win situation where everyone feels valued and motivated to contribute their best work. As a result, you can achieve sustainable growth, a strong brand reputation, and ultimately, the success you desire.

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